So, who am I?
In the 20 years I’ve worked in marketing, the part I’ve always loved most is getting under the skin of a business and its customers — understanding what matters, what makes people choose and what makes them stay.
I’ve worked with businesses of all sizes, but it’s start-ups and growing businesses I’m most passionate about. They have huge potential, but don’t always need or have budget for a full-time senior marketing hire.
Experienced, senior marketing support that flexes around what your business needs. As a marketing consultant, I help business owners cut through the noise, work out where to focus and build a clear plan — but I’m a doer too, and just as happy rolling up my sleeves and making it happen.
Whether you need marketing strategy, hands-on delivery, extra capacity or support with a specific challenge, I can become an extension of your team.
Based in Devon, I work with businesses locally and across the UK, remotely and in person.
I love getting under the skin of a business — understanding its customers, working out where the biggest opportunities lie and then helping make them happen. My aim is to give growing businesses access to the kind of senior marketing expertise they might not otherwise have in-house
I’ve led multi-million-pound acquisition campaigns, including for major high-street banks, where one campaign contributed to a £2.8bn commercial projection and took the brand to #1 for mortgage consideration.
I use customer insight, segmentation and propensity modelling to improve campaign performance, including increasing conversion from 0.8% to 3% in an already highly targeted customer base.
As Head of Marketing for a growing B2B business, I shaped strategy across acquisition, engagement and retention, contributing to 20% year-on-year turnover growth.
Hands-on experience helping start-ups and growing businesses build their marketing foundations — including growing one prospect database from 50 test customers to 50,000 contacts.
I don’t just create the plan. My experience spans strategy, acquisition, CRM, customer journeys, engagement and retention, alongside hands-on campaign delivery, testing and optimisation.
CIM-qualified, with two decades of senior marketing experience across financial services, technology, subscriptions and growing businesses — plus a CMI management qualification.
Whether you need strategic direction, extra capacity or an experienced marketing partner, I’d love to hear about your business.